Using psychology in the school lunch line

According to an article on MSNBC.com, the U.S. Department of Agriculture announced a $2 million initiative that will fund food behavior scientists to find ways in which they can use psychology to improve kids' use of the federal school lunch program and fight childhood obesity. With almost a third of children and teens obese, schools are looking for ways to help students make healthy choices themselves, as other methods have backfired or proved to be ineffective.