Friday, April 15, 2011

Making use of interactive YouTube videos to make your organization's message viral

Instead of doing the usual news roundup I do each Friday, I wanted to share an interesting way of how one nonprofit organization is making use of interactive YouTube videos to educate the public about weapons. The choose-your-own story type videos have received over 705,000 views on YouTube. (You can view more stories by clicking on

Making use of YouTube's annotation options, the viewer is asked to choose from a variety of decisions that can either keep the young man in the video out of prison or engage in activities that can result in a sentence from four years to life in a prison.

This is definitely a must-see as it is an excellent example of how an organization can develop a message that is both educational and interesting enough that it becomes viral.

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